Shannon Cheung, MSW
Digital well-being and community health researcher
Climbing
​What I find most captivating about climbing is its unique duality as a skills-based sport that encourages individual self-improvement but still creates space for camaraderie and connection. ​
​
I'm fortunate to land in roles that allow me to blend my love for climbing with my knowledge in sociology and psychology.
Executive Business Partner
Climbing Rehab
Climbing Rehab is a hybrid physical therapy practice and social media page that focuses on health outreach and education for rock climbers.
In my role, I work with Dr. Miguel Zevallos, PT, DPT to innovate and optimize social media engagement strategies, increase brand presence and client conversion, and drive business strategy.
​
Notable partnerships include Friction Labs, GP-81, and Movement Gyms NYC.
Programs Manager
Amy Stone Project
The Amy Stone Project is a NJ/NY-based non-profit that creates professional and recreational rock climbing opportunities for people who are underrepresented in climbing.
In my role, I collaborate with local gyms and experienced route setters to host free professional development opportunities for early-career setters.
We have partnered with USA Climbing to offer the first free L1 clinic for underrepresented route setters.